Benefit Alternative has made an agreement with Optimus Companies, a privately held pioneer in the field of integrated solution development, as part of the company's continuing strategic initiative to aggressively expand services and distribution channels.
Optimus will oversee Benefit Alternative’s online initiatives as well as the development and enhancement of a comprehensive online platform to better serve the needs of Benefit Alternative’s online visitors and growing roster of marketing partners and affiliates nationwide.
This agreement to manage the set-up and day-to-day online operations will allow Benefit Alternative to rapidly scale the scope and quality of its consumer-direct sales and marketing operations. This ability is further enhanced by Optimus’ efforts in the development and deployment of a state-of-the-art online enterprise designed to further leverage and enhance Benefit Alternative’s existing base of marketing partners. |
